Big Data: The Savior of Enterprises or a False Prophet?

A white paper that gets to the heart of the challenges enterprises are encountering as they work to successfully implement big data initiatives.

A new white paper, written by industry experts with many decades of experience between them, gets to the heart of the challenges enterprises are encountering as they work to successfully implement big data initiatives.  The document explains how big data can be a turning point for many; however, it can also lead many to economic and career-ending failures if not used correctly.

“Big data has become so sexy and cool that everyone wants to sound like a strong proponent,” writes preface author Ron Ashkenas, Senior Partner, Schaffer Consulting. “If a CEO asks his technology team whether or not they are ‘doing big data’ the politically correct answer is ‘of course we are.’ Yet, big data is still in its infancy. Before any fad becomes a fundamental it needs to demonstrate value, not just once, but over and over. Big data has the potential to make a huge impact. But as the authors of this paper argue, let’s be cautious about declaring victory prematurely.”

The authors, Cary Burch and Mark P. Dangelo, describe in detail how initial big data successes are ignoring critical organizational, personnel, and process requirements needed for repeatability—the hype and expectations are grandiose fed by media reports and vendor claims. Moreover, big data is an emerging business innovation, which must be iteratively incorporated into enterprise capabilities, while navigating complex, multi-faceted data volumes, velocities, varieties, and veracities.

Download a copy of Big Data.