CFO Playbook Webcast: How Finance Can Boost Sales Effectiveness

Free webcast hosted by CFO magazine on optimizing sales efforts to improve profitability and drive growth.

In an increasingly competitive market, companies need to optimize sales efforts to help improve profitability and drive growth. Frustrated with the time-consuming, labor-intensive, and error-prone process of manually computing sales compensation, senior finance executives show a growing interest in sales performance management (SPM) systems.

Matthew McCreight, Senior Partner at Schaffer Consulting, will sit on the panel for a CFO Playbook Webcast that will explore the opportunities and risks of making changes to current sales tools and processes, as well as how finance chiefs can lead these improvements. Other panelists are Chuck Oldaker, Vice President, Finance at Service Wire Company and Karen Schreiber, Principal at The Hackett Group. The discussion will be chaired by Mary Beth Findlay, Editorial Director, Product Development at CFO Publishing.

Topics covered in this Webcast also include:

  • Current obstacles to sales performance improvements
  • The sales improvements that could bring the greatest value to your company
  • Why implementing effective incentive-compensation plans and sales territories can help your company meet business objectives
  • The latest developments in SPM systems and what they mean for the finance function
  • Why finance is playing a bigger role than ever in leading sales performance improvements.


Register to join the free CFO magazine webcast on Monday, August 17, 2015, at 2:00 P.M. Eastern Time.