In Simplicity We Trust

In Simplicity We Trust

08.27.09

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2:52 PM Thursday August 27, 2009
by Ron Ashkenas Have you ever filled out an application form that was so long and complicated as to be almost unintelligible? Or one that asked for your date of birth in one place and your age in another, and then required you to sign your name over and over again (and also print it out each time)? If you're a car dealer in the "cash for clunkers" program, you've seen something similar recently in the ten-page application for reimbursement. In fact, many dealers dropped out of the program prematurely because the paperwork was so onerous that... Download PDF

http://blogs.hbr.org/cs/2009/08/in_simplicity_we_trust.html

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