Restrict My Choices, Please

Restrict My Choices, Please

12.22.09

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Ron Ashkenas' blog post on Harvard Business Review

11:30 AM Tuesday December 22, 2009


I don't know about you, but to me the holiday shopping process can be overwhelming. No matter what gift category you want to consider, there are dozens of physical and web-based channels to explore; and within each channel there are hundreds of potential products; and for many of the products, there are dozens of variations.

For people with decidophobia (fear of making decisions), it must be a nightmare. For everyone else, it's simply mentally exhausting. Download PDF

http://blogs.hbr.org/cs/2009/12/restrict_my_choices_please.html?cm_mmc=npv-_-DAILY_ALERT-_-AWEBER-_-DATE

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